The Why?

Genetically we all 99.5% identical, our uniqueness lies in that 0.5%. In that 0.5% lies our unique skills, style, and talents.
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The Why

We live in a peripheral world where there is a lot of emphasis on how we look. The pressure to join the crowd in whatever the latest fad is can be so tempting because it's easier to conform. Many try to be themselves, but it feels good to fit in and belong by being like others.

Here is a fact: Genetically, we are all 99.5% identical. Here is the truth: our uniqueness lies in that 0.5%. That 0.5% is everything that makes us special. In that 0.5% lies what we need to achieve all of our dreams.

This brand is our way of reminding our global community that we are all genes and stitches. So rep your genes in our stitches. Tap in!!!!! Find your purpose. Live through it.

And remember: if there is no enemy within, the enemy outside can do you no harm.